About Waterfall Magazine
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We make connections between daily life, artists and universal experiences, and we wish the Waterfall could be the spectacle of the everyday.
Waterfall emphasizes on the instantaneous aesthetic experiences and small pulsations brought on by daily life. By presenting the details of these moments, the magazine reinforces readers’ own sensitivity and appreciation for the beauty of daily routine based on each individual’s own life experience.
Waterfall was founded in 2006, initially to facilitate the international exchange of contemporary art and culture. Serving as a platform for art, each issue of Waterfall is published online with artists’ submissions and cooperation according to the theme of each issue. The categories include photography, illustration, design, essays and novels. Behind the press relationships between Waterfall and the artists, are founded in letters exchanged back and forth or light conversation; to search and uncover the genuineness of artistic creation in real life. Aside, Waterfall shares random process in several different columns by turn, discussing a music type, a scenery, a cafe, a writer, or simply a song from time to time.
The magazine aims to release an issue per season. Making most of the internet, Waterfall is only to be read online instead of using PDF files. The advantage is allowing comments and the exchange of opinions from all readers, as well as extending its domain by linking relevant webpages. Waterfall sustains attention to art movements both at home and abroad. In addition to the main magazine, information regarding exhibitions, activities and seminars can also be found on the website.
Since the beginning of February 2007, Waterfall has extended from the press to actual exhibitions. Cooperating with NanHai Gallery, and collocating with the current issue “SOUNDS OFF,” the show involved both still works and performance by artists including Zeng Yu Qin and Yao Zhong Han. This action has opened up different frames of references to the online-based magazine, enacting different possibilities of interactions between readers of contemporary art.
From 2009, Waterfall has been seeking different forms to present contemporary visual creation. Seeing Taiwanese publishing circles lack of attention towards contemporary art and photography, also bearing deep affections brought on by actual printed leaves as carrier of knowledge; the next goal of Waterfall is the materialization of the online magazine, to be published twice a year. Besides the participation of Taiwanese artists by invitation, Waterfall embraces a selection of artworks from all over the world; introducing “Art Photography” and *“New Photography” to broaden the horizon of domestic art lovers. In near future, exhibitions are expected to be held again for readers to experience and appreciate the works in person. There will also be cooperative programs for young Taiwanese and overseas artists, to encourage and spark more unique art creations under the backdrop of various cultures and lives.
New photography is the trend of fine art photography in the past five years. Apart from installation photography and snapshoot, artists lay their attention on the details of transformation in daily life. The idea is to use the existing environment as subject without deliberating lightening and composition, and not to avoid the use of flash light. Thus unique beauty is revealed in the poetic gaze, which coincides with the attitude of Waterfall; to open our eyes in everyday lives, as well as our heart; and anyone will capture their own creative and artistic vision.
瀑布著重於日常生活中帶給人們美感體驗與感動的瞬間與細節，希望將自身的生活體驗為基點建構出人們對日常美感的敏銳度與欣賞。
每年以按季出刊為期許目標，為了強調網路特性，故不選擇PDF檔案下載的方式，希望讀者在線上瀏覽，除了可做回覆產生交流外，也可直接於線上點擊開展相關延伸資訊。網站版面除雜誌主體外，也持續關注國內外的藝術人文創作，發佈或者轉載相關訊息如展覽、活動、講座等。
在2007年2月初，瀑布將觸角延伸至實體展覽。搭配當期雜誌的主題「SOUNDS OFF（沈默）」，與南海藝廊合作，進行為期五天的展出。本次展覽包括靜態與視聽表演兩大部分，受邀展演的藝術家包括曾御欽與姚仲涵等人。此舉打開原本局限於網路媒介，藉以開拓藝文交流的更多面向，與讀者產生更多不同可能性的互動。
2009年，瀑布進一步拓展在使用網路與文本為媒介承載當代創作與大眾分享以外，更希冀能以不同形式開展當代藝術與視覺創作的可能性。深感台灣出版物對於當代藝術與攝影作品這個區塊的匱乏，以及對印刷書冊這個載體所帶來的情感，首要的一步，便是著手網路雜誌的實體化，於每年出版兩期。雜誌內容且將眼界放遠，除了向台灣的創作者邀稿外，更選輯來自世界各地的作品，引介藝術攝影(art photography)與新攝影＊1(new photography)的創作，藉此拓展國內藝文愛好者的選擇與眼界。其後，希冀在未來能再度舉辦展覽，利用作品展示，讓讀者能以親身體驗的方式與作品做進距離的接觸與欣賞。並將發展台灣與國外青年創作的合作計畫，使其在不同文化生活背景下所激發的美麗火花能呈現更獨特風貌的作品。
為什麼是新攝影(new photography)？
新攝影為近五年來攝影創作的趨勢，有別於裝置攝影或隨拍，創作者關注的是日常事物的細微變化。並且，不刻意營造光線或是擺設不避諱閃光燈的使用，以現有環境為拍攝對象，作品即在不經意間顯露出詩意的凝視與獨特的美感。這種創作態度和瀑布的主張不謀而合，講求在日常生活間，將心眼打開，任誰都能以自身創造的美感，捕捉屬於自己的藝術。
